Since the first mascot in Olympic history made its appearance at the 1972 Munich Olympic Games, mascots have become an important part of the Olympic image. As a unique and popular image full of vitality, a mascot is able to materialize the Olympic spirit and promote the history and culture of the host city. Mascots play an important role in communicating the Olympic spirit to the general public, especially children and youth. The International Olympic Committee requires the mascot design to be of high quality. The mascot for each Olympic Games has drawn global attention and become the highlight of the Games. In terms of the artistic form of mascots, before the 1992 Barcelona Olympic Games, most Olympic mascots were created based on the animals unique to the host countries and they were normally of one species. Since 1992, human or totally invented figures have appeared and changes have also taken place in the number of mascots. The 2000 Sydney Olympic Games had three and the 2004 Athens Olympic Games had two. Whatever shapes they have, they share a creative theme that is, the mascots must be able to convey the spirit of the Olympic Games, and show the distinctive geographical features, history and culture unique to the host city.
|