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New China Web site for Premiership
    2007年11月14日  01:52    Shenzhen Daily

A CHINESE-LANGUAGE Web site offering exclusive stories and video from England’s top soccer league was launched yesterday to tap into the soccer-mad fan base of the world’s largest nation.

The Web site, set up jointly by China’s top portal Sohu.com and online soccer firm PremierGoals Ltd., will offer exclusive content from 16 of the 20 clubs in the English Premier League, organizers said.

The Web site www.premier-goals.com will also offer mobile services geared toward fans in the Chinese market, they said.

“The backdrop to PremierGoals’ decision to promote football in China is the country’s explosive growth in Internet and mobile use,” said Henrik Barck, the firm’s co-founder and CEO.(SD-Agencies)

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